Popular culture is defined in the dictionary as simply, the events, people, fads, and trends that capture the public imagination. It is also a term used to describe current cultural trends, and cultural trends of the past that have achieved enduring status.
For examples: Cultural icons can be anything, even cartoon characters, like Mickey Mouse, Donald Duck, and other classic Disney characters
Cultural icons can also be political figures, athletes, celebrities, and people who have somehow achieved notoriety in less conventional ways.
Popular culture means to me the culture of the people. It is everything that is commonly used nowadays by the mankind such as TV, movies, popular music, styles of clothing and furniture.
Nowadays advertising is primordial for the success of every business. For instance, if a a business men wants to reach a certain type of customers such as elderly people between 60 to 80. He will need to understand pop culture to effectively advise his product. He will need to do a retrospection of their time. Find out what was the trend. Or he will not be able to influence those people to buy his product. You do not want to advertise a product to the wrong group of people or wrong age. The other important is try to figure out where a certain trend is going and how to benefit from it or be quick to make change and gain profit before other people competing with you.
An iphone is an example of pop culture, because nowadays almost everyone has it. It is widely used around the world and it is a cell phone that has many features, such as Gps to navigate or to locate a person, to still in touch with friends and family by using facebook or myspace.
reference
dictionary.com information retrieved in Mars 27, 2010.
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